Nrf Hero

Comcast Smart Solutions Brings Smart Technology to NRF 2025: Retail’s Big Show

Comcast Business built a fully functioning coffee shop featuring digital menu boards, self-serve digital kiosks, translation services and customer journey mapping technology. 

January 31, 2025

Comcast Smart Solutions joined Comcast Business at NRF 2025: Retail’s Big Show at the Javitz Center in New York City, along with 30,000+ guests, to discuss and showcase the future of retail. The show included panels, speakers, and events, and was the perfect backdrop for Comcast Smart Solutions to demonstrate the smart technology solutions we’re bringing to retailers and quick-serve restaurants (QSRs) to help them innovate their business operations and achieve their goals.

Comcast Business built a fully functioning coffee shop within their expo booth so attendees could experience firsthand the AI-powered and smart technologies that can help customers compete across QSR and retail industries.

Entera
quote

We’re excited to be at NRF and to demonstrate how our technology is helping to move retail forward. NRF is the perfect place to show how Comcast Smart Solutions and Comcast Business work together to help our customers achieve new efficiencies, engagement, and objectives.

Mike Slovin, VP and GM, Comcast Smart Solutions

By entering this fully functional coffee shop, enhanced by smart technologies offered by Comcast Smart Solutions, guests could order a complimentary beverage and experience a customer journey that has been improved with smart technology. Guests could interact with all the technologies and see real-time process efficiencies and how these solutions can integrate with and complement each other to make a greater impact on businesses and their customers.

Rivalry Tech Booth Nrf
quote

Retail is evolving, and so are the expectations of consumers. Comcast Business helps retailers to connect with customers in-store and online in a consistent, personalized, and secure manner. Our managed WiFi, SD-WAN, and unified communications solutions make it easier for brands to enhance every touchpoint in the customer journey. Showcasing our solutions alongside innovative Digital Signage and AI Video Analytics technologies from Comcast Smart Solutions is one way we bring the power of the entire Comcast ecosystem to leading retail brands.

Bob Victor, SVP Customer Solutions, Comcast Business

The Comcast Smart Solutions technologies used in the expo coffee shop were:

Dynamic menu boards

Creative Realities Inc.’s (CRI) dynamic menu boards behind the counter displayed the menu animated with highlights and other messages. CRI’s purpose-built content management software (CMS) allows for real-time content changes across locations, making it easier for multiple locations to update displays.

Interactive self-serve kiosks

Rivalry Tech’s digital kiosks allowed expo guests to customize and order their coffee. Rivalry Tech’s technology helps limit the potential for human error and gives customers the ability to confirm orders, which impacts accuracy, while collecting data, facilitating employee operations, and implementing loyalty programs to reward frequent customers.

Translation services

LetzChat’s AI-powered translation services that provides customers the ability to translate menus and websites into over 100 languages by seamlessly integrating into menu boards and digital kiosks. LetzChat integration can help retailers and QSRs engage with a broader audience to provide a more inclusive customer experience.

Video analytics

C2RO’s ENTERA platform turns video information into insights with its faceless AI, and expo guests saw a live demonstration of the anonymized software in action at the booth. Through this technology, retailers can better understand customer journeys, employee interactions, quantify wait times, measure marketing material visibility, and more.

By showcasing trusted smart technologies in a fully immersive NRF experience, Comcast Smart Solutions and Comcast Business successfully demonstrated how retailers and QSRs can benefit from the experience, expertise, and integration of a single provider for connectivity, AI, smart technology, and full-stack solutions. 

Kiosks Menus
circles

Want to learn how smart technology solutions can power your retail location?

Comcast Smart Solutions’ customizable offerings can help you better capture how customers are experiencing your physical space and improve their visit. Let our experienced smart technology team customize and implement the right solution based on your goals.

Get In Touch