Simply put, Interactive TV (iTV) turns television into an active and not a passive medium by giving you the ability to interact with your TV on non-X1 TV Boxes.

Benefits of ITV

Become more involved with your TV with Comcast Interactive TV. Use your remote to shop for products on the screen, access free product offers, set program reminders and recordings, get up-to-the-minute news, weather and more.

Some features include:

Home Shopping Network (HSN) Shop by Remote: If you have Xfinity TV service, you can use your remote to buy products sold on the Home Shopping Network.
Ready/Remind/Record: Xfinity TV subscribers can set on-screen reminders for upcoming programs. If you also rent a DVR from us, you can also set a DVR recording from the program's preview.
Request for Information: If you have Xfinity TV service, you can request coupons for certain products advertised in 30-second commercials. Pop-ups will appear on the screen, giving you the chance to get coupons or additional information about the advertised product.
Caller ID on TV: If you have Xfinity Voice and Xfinity TV, you can screen incoming calls on your TV. Our complimentary service displays the name and number of the caller, allowing you to choose whether to answer the phone or let it go to voicemail.
Interactive TV Menu/iTV Button: Easily access your list of iTV features from the Quick Menu and TV Guide Main Menu. The iTV features you have will depend on your TV Box type, where you live, and whether you subscribe to Xfinity Voice and/or Xfinity Internet.

Note: Some of these features may not be available in your area.

How It Works

A variety of technologies help open a two-way communication path between your digital cable service and the programmer or advertiser, enabling you to interact with your TV via elements such as real-time screen pop-ups and message overlays.

Getting iTV

While free to all non-X1 Xfinity TV customers, iTV is only available in certain areas at this time. Note: Some iTV features may require that you subscribe to Xfinity Voice and/or Xfinity Internet. You'll also need a compatible non-X1 TV Box. The Request for Information and Ready/Rewind/Record iTV features are compatible with all non-X1 TV Boxes. The Home Shopping Network (HSN) Shop by Remote iTV feature is compatible with both non-X1 and X1 TV Boxes.

Note: Caller ID on TV isn't compatible with the Motorola DCT 2000 non-X1 TV Box. If you're receiving iTV features on one TV, but not on another, make sure that you're using compatible non-X1 TV Boxes. Otherwise, you'll need to exchange your TV Box at your local Comcast Service Center, or contact us for further assistance.